Icing is bigger than Claire's in the Patrick Henry Mall so it has better selection. Icing and Claire's are affiliated so the items are similar so you might as well just come to Icing instead. They have more sales and clearance, which I personally enjoy. Also the store is roomier. It's nice to not be cramped up. More than one person fits in this store just fine. Also, it's very conveniently located right off of the food court across from the Dairy Queen.