I shop at this Hy-Vee Grocery store quite often. This particular store is located in the Lantern Park Plaza at the western end of 5th Street in Coralville near the Hobby Lobby. One of the main reasons I shop this store is that I can usually find everything on my shopping list. I like their produce and meat much better than those found at the Super Walmart in town. Yes, the prices are often higher than the Super Walmart, but when I need both produce and meat products, this is where I'll head.
In addition, they are clearly trying to add things to their store to draw in more customers. Most recently they remodeled the store a bit to allow space for more baby products. They now offer items such as Pack n' Play playpens, as well as carseats and strollers. In addition they have a "baby registry" kiosk in this "baby area" as well.
It is nice that when you've spent $150 on items in the baby department (including food, diapers, etc.) you earn "Baby Bucks" and get a $10 gift card for future shopping at Hy-Vee. They also have "Wine Bucks" and "Pet Bucks" as well.
The store is usually clean and well-stocked. And if you have the younger members of your family with you, kids under 12 can get a free cookie in the bakery department. The aisles are laid out in a way that you can usually find what you need fairly quickly. And don't forget their slogan of "Helpful smile in every aisle." If you can't find something, the employees here are usually very quick to help. I would recommend this store if your looking to fill your refrigerator and pantry with your grocery needs.