Hy Vee has a lot of services to offer like a video store, florist, pharmacy, deli and bakery. They have pretty good sales on their merchandise. Hy Vee is known for their "employee owned" slogan so their employees are extra friendly because of this. Their bakery is AWESOME! For my son's 2nd B-Day we got an adorable Thomas the Tank Engine Birthday cake and it was sooo good! The only store in town that does Thomas cakes! Hy Vee is a little out of the way for me, but I'll make a quick stop in when I'm in town, if they are running a good sale. The kids love it because they get suckers when we check out. Great store!