Owner Alison Houtte loves to decorate Park Slope's corner of 7th Avenue and Berkeley Place, just steps from her nearby shop. And she does so often, using a jumble of barnyard bric-a-brac, a dress form in a party frock and sidewalk-chalk arrows that point the way to her store. A charming tactic, it draws weekend women of the neighborhood in droves.
Loud with a laugh and a compliment, Alison keeps her shop hopping with chit-chat and friendly flattery. She handwrites the coaxing pricetags ("You Need This For Saturday Night!") on her fabulous swing coats with fur collars, sequins-trim cardigans, flower-print minis and chunky pearl chokers. She stocks fashions that are girlie and funky all in one look--and she'll convince you that look is yours. Very high in style and quality, but with prices that know how to sweet-talk your wallet.