Being a woman who rides a motorcycle, I have to occasionally go and buy parts or gear for my bike. Some of the sales people at other bike shops can be a bit condescending at times. Madera Honda is just the opposite. I bought my bike there because they gave me a far better deal than Honda of Fresno. Customer service is also terrific. I never feel dumb if I have to go in to ask a question or to purchase a product that I am unsure about.