When you see a Hawaiian shirt worn in Hawaii, chances are good it was manufactured and sold by Hilo Hattie. A company with many locations across the Hawaiian islands (and a few on the mainland), Hilo Hattie is a store with Hawaiian shirts in many, many different prints, dresses and muumuus for ladies, and other souvenirs. Their prices are on par with other souvenir shops; not cheap, but not as exorbitant as some hotel gift shops. I wouldn't shop here for cheap stuff such as t-shirts or coffee mugs, but if you're in the market for a dress or Hawaiian print shirt, this is the place. We liked the location off Palani Road in Kona.