The owner, Dan, is friendly (but not over-so), helpful, and actually knows what he's got in stock and where it is. There's a good range of everything, including the non-Marvel, non-DC graphic novels that I want.
There is also a good section of comics for children, and I feel comfortable taking my six year-old there. I recommend this shop to other parents who remember enjoying their comics as children.
Pros: Dan (the owner), Child friendly, Great variety