Bitcoin ATMs Increase Awareness, Traffic and Profit Margins Having a Bitcoin ATM at your business and taking Bitcoin payment for your products or services is a wise way to increase your per item margin. Bitcoin's value increase from under $1,000 to its December 2017 price of $6500 occurred in less than 18 months. Bitcoin will continue to increase in value giving you potential surplus net revenue for investments and business growth. Generate more traffic and buzz about your business. Bitcoin has become a smart and sexy way to do business. People feel very smart and cool when they pay with Bitcoin.