They will beat any comparable serta mattress price, so why go anywhere else? Check the local sales and let them know and they will beat any advertised price. They have free local delivery and free removal of any old bedding. They are open seven days a week and accept most major credit cards. It doesn't look like much from outside, but it is wall to wall furniture inside! They are willing to make deals, so haggle your prices! You may come out ahead of the game!