I have been going to this store for years. The people are incredibly helpful and offer great opinions on the different styles of glasses they carry. They have helped me find frames time and time again even though i never thought anything would look good on me. The prices are good and there are often coupons in the val-paks so definitely keep an eye out for that. The prices are little expensive but it is convenient and local (and not some chain which is nice). (and the coupons help). They have a wide variety of frames and carry kids frames as well.