I think they really do "make the magic happen". I always go to the Brown Deer Road location and it is wonderful, helpful staff, HUGE selection of stuff that really does well in our area, and all kinds of planting ideas.. They also have incredible hanging baskets for a lot of color early in the season.
They also have a club card for member savings and specials, and who doesn't like more savings? Their floral and gift department is also extensive, which makes them a year round shopping choice for me. They have a nice selection of bath and spa products in the gift section, the better to unwind with after planting all your new stuff from the garden shop.