Even if you hate chains with "cute" names, this place is pretty darn good. During the week you don't have to wait in a long line. The burgers and fixings were excellent - everything fresh including housemade buns (housemaid buns?). We found free parking in one garage and you don't have to leave a tip. So the economics of it work out very well for what you get. You can pick the size of your burger from 1/3 pound up to a whole pound and they have special burgers. The fixings bar was very neat and clean, lots of choices. They have shakes, sodas including upscale ones, and they sell beer also. All in all, it was just great.
Pros: very fresh burgers, good drink choices, central location
Cons: crowded on weekends?