This shop was hopping early on a Sunday morning when we stopped in. We figured it would be worth it, based on other people's recommendations. It was. The baked goods in the display looked good enough to eat! We brought home a moose shaped cookie and a huge carob dipped bone cookie for our dog. She was in heaven! The prices were very reasonable, despite being non-commercial products.
Also catching our eye was the wide array of pet related gifts. Mugs, keychains, plaques, flags, etc., were the norm, but they were higher quality than those you find in the average chain pet store.
I would recommend stopping in and taking a look next time you are in the North Conway area.