The hipsters are having babies and Williamsburg is changing to meet the needs of this new generation. This ultra cool babies need clothes and why shouldn't they get cool gear like their parents?
There are racks of pre-owned kids stuff to pick over (all in good condition--some never worn). The buyers have a keen eye for only the best clothes.
I love the tees and onesies with the store's eponymous logo. A great spot to load up--those little ones grow so fast don't they.