I would say that on average, this store is higher priced than other appliance stores. That of course doesn't mean bargain hunters like myself shouldn't go there. Several times we have looked all around and ended up purchasing from Flick's. Usually we end up buying a floor model but for a really good price. If we are purchasing any expensive appliances, we always check to see what Flick's has. While we don't always buy there, we have saved enough from stopping there to make it a habit.