I was looking for a treadmill that was reasonably priced, quiet, and well-built. I found the one I wanted through an online rating site and located it at Fitness HQ. Not only was I able to purchase it over the phone with my credit card, but delivery and installation were free. They also alerted me that I could save the sales tax with a dr's prescription. I did so and got an instant refund.
Pros: Service, advice on what approporiate product for my needs, delivery and installation