We visited F.A.O. Schwarz yesterday as part of our annual treck to go visit the Christmas Tree at Rockefeller Center.
We haven't been here in years. I think they closed down a few years ago? I'm not sure, but it wasn't the same. The main floor has mostly stuffed animals. In the middle is a huge ice cream parlor type restaurant. My son wanted to go downstairs where the cars are. Do NOT do the Hot Wheels Factory because it's a huge ripoff. I think it cost $23 (or more, husband wouldn't tell me for fear I would get mad), and they claim that you "make" your own Hot Wheels car. You buy the activation code, and enter it in the computer. Then you pick a choice of 6 cars, 2 colors, 2 wheels and 2 engines. Then the computer pretends to "make" your car, which shoots out in a little case. Then out shoots a certificate with your kid's name on it, or in our case, was waving in the slot with someone on the other side yelling "take it" because my son wasn't paying attention. Over $23 for a $1.99 car in a little plastic case, and all they do is pick the one that matches what you specified out of the limited choices offered.
After that, we left because I thought it was such a ripoff. Besides a few cute old fashioned toys on the first floor, I'll leave this place to the rich and the tourists.