This place is great. I now live a bit far from it, but they were always great to me. There is sometimes a wait around 5:00, but it's never very long. The parking is easy, and the owners are there a lot and obviously care about what happens there. I remember when they took over, the place got so much cleaner, newer bulbs, etc. They even found a lotion that smelled like my pear stuff when I proclaimed that all tanning lotions smell like coconut and old ladies. =)
So many times I would go in there in a bad mood, chat with the owners a bit, and leave in a much better mood. The rooms are big, the 12 minute bed has excellent fans. Towels and goggles are provided, which is good considering so many places have started charging for the goggles.
Even if you have a place closer to you, this place is worth the drive. Executive gets dissed often because it is a franchised chain, but this particular location is far from being the WalMart of tanning.
Pros: Service, parking, beds, rooms, cleanliness, owners
Cons: Kmart parking lot = bad drivers, could use more 12 minute beds