When you walk into the Grapevine location you can feel the tension and negativity. I felt beyond uncomfortable but the free liquor helped. The Fort Worth location on the other hand, doesn't give off the negative vibe and is inviting. The staff is much more friendly and frankly, the guys at Grapevine scared me a little... too much funk for me. Fort Worth Esoterica is still on the cutting edge but in a bit milder way. Everyone from your grandmother to your child can get what they are looking for, but it is really marketed more for the young and high fashion. There are several computers for you to entertain yourself while processing.The last Friday of every month they work till midnight and hire a DJ to spin while you jam out and get your hair did!