If only I could afford this place! I was able to check out Equinox using a pass for one week free. It's centrally located in the Financial District, and has everything you could want in a gym. All new cardio machines, a lap pool, sauna and steam room, fully stocked shower facilities, glass enclosed exercise class area, free weights, etc. There's even a juice bar and a day spa! And towel service is a nice perk as well. The entire place is super clean, with a staff that is consistently on top of things.
The only downfall is how expensive it is to join. Usually there's a $400 initiation fee and a flat rate of $125 a month. Even with the $0 initiation fee special they were having last week, this is still a bit much. It's also weird how they are closed on Sundays, which is a bit inconvenient. Three are also only 3 locations in the Bay Area, all of which are located in the downtown SF area. Looks like it's back to 24 Hour Fitness for me.