The ads make it out to be funkier than it is. Somewhat austere and introspective, in the face of the naked-people-crawling-out-of-a-head promo. The dining space can get pretty packed, but the atmosphere is generally very nice, and well-decorated. I'd pick a quieter time to go, when the chatter factor is down.
The theme is Argentinian, so /go beef./ Great big steaks served up "Milanesa" (breaded) with exotic trimmings and cheese. On the cheaper side are the empanadas -- some eight varieties of the pastry with all sorts of filling. Any entree can be boosted by the awesome sauces sitting on the table -- chimichurri and salsa verde. All great selections -- enjoy them with a pitcher of sangría.
3 1/2 stars.