I will start out by saying that the quality of the clothes and merchandise is very good. Most of their clothes are casual and comfortable looking. It's just way overpriced. The location has something to do with the high prices, but even if you were to order online you would see how pricey they are. They have been around a long time and obviously have alot of loyal customers who want to spend this much. Some of the reason I think is because they want to wear this brand or label (branding) so their friends( mostly yuppies) will see.