Yes, East Lake is pricey. If you aren't willing to spend money on your pets, you are not going to be happy. That being said, I think the vets, staff, facility, and care given to animals is outstanding. Our dogs LOVE going to visit the vet. When our puppy had a serious, life-threatening issue, the vets were very helpful, answering our phone calls, responding to emails. I never feel rushed and we always get a lot of personal attention. When my elderly GSD had to be rushed in for an emergency euthanasia, everyone was so caring and compassionate. They sent a sympathy card and made a footprint cast as a memento. It meant a lot to me.