Early To Bed, up on Sheridan and Foster, a block off the Berwyn red line, is simply amazing. Not only do they carry everything under the sun, but their staff is informed and stockful of suggestions. Their prices are fair and on par with most other places.
But what is truly amazing is the atmosphere. The store sees itself as women-oriented, boy-friendly, and open to all genders and sexual orientation... and they make good on these words. In the store, there are tables and displays of their products out of the packaging that you can feel and turn on, to judge for yourself. The vulgar and flashy packaging most toys are sold in is kept out of sight, to promote a positive and empowering experience. Though its target audience is women, I've never felt out of place there or unwelcome as a guy.
The staff is phenomenal, willing to discuss products with comfort and knowledge. I've also observed them being very sensitive and astute to customer's varying levels of comfort with the topic.
I recommend Early To Bed to anyone and everyone. This store gets it right.