DSW is great. But while the discounts are huge, that doesn't mean the shoes you find will necessarily be cheap. If a pair starts at $500, $100 is a great deal, but still isn't in everyone' budget. What great about DSW is the range of shoe types and styles. It's great to be able to look at sneakers, office shoes and winter boots all in one place. And they have the DSW card, so once you spend a total of $250, you get a gift certificate. You also get a $10 gift certificate for your birthday. And it's free to join, they just want your address so they can market to you. Not bad, and a great replacement for the now defunct Parade of Shoes.