When my wife and I were in need of some great rugs for our new apartment we we went through the mounds of rugs at ABC and on lower 5th Avenue and were not able to find anything that we loved, while at the same time feeling like we could not trust that the rugs offered to us were worth the price. Then we stumbled on Murat's shop, a mirror oposite of all the other places. Murat spent hours with us on several occasions teaching us about rugs and carpets (ask him to explain the difference) and personally delivering them to our apartment and trying them out. As other reviewers have mentioned, Murat will help you find the best rug for you, irrespective of price, and unlike other places there is absolutely no pressure to buy. When you do find something you love, I am certain that the price Murat offers is the price one should fairly pay. In addition, his selection is fabulous for such a small space, a testament to his excellent asthetic. This should be your first and last stop--everything else will just disappoint.
Pros: Service, selection and price