I feel special having my card in my wallet. They should just lower prices and not have cards at all; is it just me or is that too simple? The store is really good however. You can do better at other supermarkets, but it is a super clean, attractive store with a great deli, produce section, meat dept. etc... I guess my only thing would be that they should lower prices a little at Dominick's, otherwise, awesome store. They even have a cafe and a bank inside. Well well aren't we all spoiled now! Don't shop hungry! Another no-brainer!