This location of the Disney Store is my absolute favorite in the area. Their staff is exceptionally friendly and the customer service is outstanding. They greet you at the entrance with a big smile, and are there if you need assistance while you shop. They have a very wide variety of Disney items -- cds, videos, clothes, toys, plush -- and to top it off, they usually have some sort of sale running. I love stopping in to get some Disney dollars to use as rewards for my son, as well as to see what they have new -- we rarely leave without making a purchase, but on the rare occassion that we do, it is still work looking through. It's a high point of trips to the mall for my family.