Unless you live here you don't realize what's going on at this store. They are always claiming to be going out of business and everything is up to 75% off. Well it's all a lie. They have been in business as long as I have lived here which has been 5 years. They are also much more expensive than the other gift shops in town, so in other words they may claim to be giving a discount but you can get the same items right down the road for much cheaper. So just look around when shopping at the gifts shops and look for the best price and don't fall for this scam.