My husband and I bought my engagement ring and both of our wedding bands from The Diamond Center in the Janesville Mall. The first time we visited we were just browsing, but the saleswoman was very friendly and very helpful. She did not push us into buying and taught us everything about the "4 C's". The same woman months later sold my husband my engagement ring (I can't remember her name!) When we went in to get our wedding bands, a gentleman helped us. I didn't feel as confident purchasing with him, he didn't seem to know as much about rings (or maybe just selling?) as the woman did. We did eventually buy our rings there a different day, and we were satisfied with the service. Overall, the Diamond Center has a great selection of rings (and other jewelry). It's nice to look at all different brands of rings and compare their values.