You generally don't pay attention to the company when you get a cab since they all pretty much get you where you need to go. That being said, I find that I generally use Desoto. It started when I happened to program the number into my cell phone when I needed a cab, but then I kept calling them because they had my address tied in with their caller ID system. It's a little detail, but it's really convenient to just call them and they know where to pick me up. Someone generally comes within 5-10 minutes.