Deep's has those commercials where they show many Danbury people who've grown up working and shopping at Deep's. Deep's is an independantly run grocery store that caters to its customers. It a little smaller than the big chains, and a little less clean as well. The quality is ok I'd say. But it's great because it is a part of Danbury. I don't usually shop here, but when I do, I can always find what I need.