I just went around town to several bicycle shops, and this place was by far the friendliest place. I didn't know the first thing about bikes, and the salesperson was SUPER helpful in determining my needs, and fitting me in the right bike for the right price. I bought a few upgrades, gadgets, and accessories, and he was very helpful in making suggestions in trying to reduce cost for me. When you buy a bike from them, all service is free for the life of the bike... all you have to do is buy the parts, and they'll install it for FREE! GREAT experience.
Pros: Knowledgable, Friendly, budget conscious