I'm a serious amateur and look to my camera mostly for fun and relaxation. I've been trusting CCC & the great staff in O'Fallon, IL now for about 8 years or so. While the entire staff is very friendly and knowledgeable, I have come to know and rely on Justin and Michele inparticular. They really listen to me and what I am trying to accomplish and point me in the right direction with one or more options, rather than trying to sell me something I don't need. Since I live a litle farther out from this store, I appreciate the fact that they always take the time to try and accomodate me. They always treat me like family when I call or walk through the door and I will keep coming back. I could go somewhere else, but I choose to stay with the place where I feel like I'm more than just a sale.