This is the best frozen yogurt I have had in my life. There is something about the texture of it - it is just really creamy. They also have great flavors. The Berry Berry flavor is wonderful - it almost tastes like a sorbet. The other thing is that they make waffle cones right there in the store and they taste wonderful. Even if you don't eat a waffle cone, you still get to enjoy the wonderful smell of them. The people working there usually aren't all that friendly (usually college kids that are less than thrilled to be there), but it is worth it because the yogurt is great!