Well I rated this place as a 4 - even though I would NEVER go in here again. But the only reason is that I'm not that interested in country west outfits or products - but for someone who is looking for something like that - this is the place for you. It is a HUGE store (it used to be a Sam Goody's) with plenty of employees to help you. Outside the store is a big sign that proclaims that they are the biggest ranchwear store in Nebraska - and I will definately vouch for that. So if you need a new cowboy hat or a new pair of spurs - head in here today!