I like things simple. When it came time to buy my mattress I decided to go to an area with a couple of mattress stores and buy from the store that offered the best deal for the best quality. I went to 4 stores and Connie's came out as the ultimate winner. I spoke to Daniel and he had the Simmons brand I was looking for and his sticker prices were lower than what I was able to ""negotiate"" at Leeds. If you are looking for Simmons, then don't waste your time going to the big box stores trying to make you think that you're getting a great deal. I am sleeping like a baby on a quality mattress thanks to Daniel!