I love this store and have used it in years past for both pageant and prom dresses. One feature that is really nice about this store is the fact that you can register your dress. That way no other girl that shops at that store can buy the same dress as you to wear to the same event! That means if you are shopping for prom you can pretty much guarantee that you will be the only one in your dress! Their selection is good, and you always get great help from the employees... However they are pricier than most stores.