The couple who own the place are almost always there, and they're so kind and friendly that I sometimes drop in just to say hello. They're honest, knowledgeable, and always helpful. This is a small store, so you can't expect them to have anything and everything, but allow them to help you find what you're looking for. We had them make a ring in an unusual shape to fit with my wife's engagement ring; they did a great job and have been very helpful when we've needed it resized. (Actually, they only "made" a mold and sent it to someone else to build the ring--but the point is that they can help you no matter what you need.) Most importanly, they're trustworthy. I've been to the other jewelry shops in Athens--this one's the best.
Pros: Small store atmosphere and service
Cons: Small store selection