This is by far the widest selection of natural foods I have seen. Everything from refridgerated goods, diapers, loose herbs, shampoo to vitamins and other supplements in one place. It is the only store in the Tampa area to carry Gripe Water, which has been very helpful in dealing with gas in my young son. They also carry many other hard to find products. I was particularly impressed with their money back guarantee. If you return a product with a receipt within 10 days they will refund your money, as long as a reasonable amount was used. This made me more comfortable trying things that had been recommended to me. I have not had to return anything.