Chicago Comics is kind of like a beginner's comic book store; it's well-spaced, clean, brightly lit, and they have books and toys, too. If you have questions, there are people that work there, even though I have never noticed them until I paid for something. But I don't usually seek out help at places like this. I mean who would need help unless you are looking for something specifically, but I'm not everybody. The comic selection isn't vast, but well-represented. The store probably benefits from the location on Clark Street, but it is definitely not hard-core, which isn't necessarily a bad thing, when it comes to the rather closed society of comic book geeks.