The mission of the Chapel Hill/Orange County Visitors Bureau is to develop and coordinate visitor services in Orange County and to implement marketing programs that will enhance the economic activity and quality of life in the community The purposes for which the Chapel Hill/Orange County Visitors Bureau was formed are:To position Orange County as a desirable meeting or vacation destination to select visitor markets, with careful consideration of the needs and assets of the communities that comprise Orange County. To work in cooperation with community organizations to achieve an effective, coordinated and comprehensive marketing program with high-quality collateral materials, programs and services To serve as a countywide leader in developing strategies for consistently providing quality visitor services to the travelers who visit Orange County. To encourage longer stays, increased spending and repeat visits of travelers to Orange County To examine the range of visitor services a vailable, to identify unmet needs and to encourage private businesses to meet those needs, as appropriate. To operate in a manner that contributes to the economic development and quality of life that comprise Orange County. The Chapel Hill/Orange County Visitors Bureau will serve as a leader in tourism economic development through creative marketing, as well as active community and product development support.