Way too pricey, the owner of the shop must not know much about marketing or retail purchasing. I would suggest the owner invest some time looking at the Indianapolis market. Visit some actual Boutiques in cities like Chicago, New York or even California for some Ideas. The shop is too small and in a bad location,honestly speaking it's a far cry from any "Boutique" I've ever shopped. I do think the only original thing about the store is it's name. I love to spend my husbands money, but would not waste my time in this petite boutique. It's unfortunate that whomever owns the shop didn't spend the time to research and it shows!