Although this store is a wee bit overpriced, I like the friendly staff and great selection. It's perfectly located, just steps from the Paulina El stop on Lincoln and down the street from Whole Foods and Dinkel's Bakery, so you can get some other shopping done if you're in the area. There are lots of great examples of jewelry in the store, and you can take classes here, too. There's a pretty big selection of beats and fittings, including beads sold both individually and by the strand. You can probably find beads cheaper, but it's got a nice vibe, and if you live in the Lakeview neighborhood, that's even better.