We stumbled upon this market when touring Madison's Capital and University of Wisconsin campus.
We were looking to buy a couple of brews from the nearbuy New Glarus brewing Co., which does not have distribution in Illinois.
This maket had what we wanted, and a reasonable price, with fasst checkout lines.
I also noticed that they had deli and meat couters.
There was a steady stream of students in an out but the clientele also included several older folks.
I think we'll come here again the next time we are in madison.