I have large breasts and unfortunately the bras in stores I like to shop at, such as Target, Sears, JC Penney, Wal-mart, etc... do not fit me. I might find one that fits me ""good enough"" but then it usually doesn't hold up very well and I have to replace them very often. So if I buy a $20 bra from Target, but I have to replace it over and over, then I decided that I'd rather just INVEST in a more expensive bra because it's higher quality and will last longer, plus it just simply fits much better.
Pros: This was my first boutique experience so I don't have anything to compare it to.
Cons: It costs me about $40-$60 for one bra depending on if there's a sale, but it's worth it!