I am an avid bead shopper and have been to every bead shop in the area. This shop, in my opinion, is second to none. The selection is great, the prices are right, the sales staff is friendly, and I see new beads every time I shop. This store has been around for years and they seem to be doing everything right.
I rarely go to any other shops anymore. They also have a very good rewards program for regular shoppers. I have had discounts several times on my Rewards Card.