Absolutely... well, basically, a joke!
I just went there today. The lot was much smaller than I thought and the available merchandise was far less than someone said and in my eyes no difference from what other stores were selling.
I can not imagine how this place can possibly offer the customers a better deal since there were a dozen of salesmen trying to preach you into a deal. Well, their attitude were not so bad but who cares? Everyone going there are looking for some bargain, not a smile face plus a overhead.
Some comparisons -
Louise Philippe sleigh bedroom set / queen bed, N/S, chest, dresser, and mirror. The cheapest model that I've seen in more than ten other stores. Home Discount Furniture @ Beechnut and 59: $599; here: about $1000.
Estelle 7/pc dining set. Katy Furniture: $1499; here: $17xx.
You still wanna go there?