I'd guess that giving individually-wrapped chocolate-dipped shortbread cookies was made so famous by Big Island Candies that others like this company were bound to follow suit. The small pineapple-shaped cookies here are good and come in more flavors (dipped and undipped, lilikoi, mango, pineapple, etc) than their Hilo competitors, but they pale in comparison when it comes to taste and texture. There are samples of each of their cookies available so you can come to your own conclusion. You can also custom order different shapes if you need a huge quantity for a party or such. But for the extra money, i'd go for the Hilo ones.