Variety, Knowlledgable staff, prices and quality. Soloman jewelry has it all, I bought a watch from here and left satisfied. they took care of my concerns and knew what i was looking for. it was clear that the staff knew what was going on and were eager to help me. They had great variety and the prices were decent. They also do customization and were able to ajust the size to fit my wrist. They also said they can change it later if need be. I like that.